Change Or Die

Larry Leach pointed to an interesting article about behavior change in individuals and organizations in the CriticalChain group at Yahoo.

According to the article, medical research shows nine people out of ten would rather die than change their behavior. In other words, scaring people into eating less junk food, quit smoking and drinking, and exercising more has only a 10% success rate.

On the other hand, with positive reinforcement, 77% will change.

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