Showing posts from April, 2008

One Revolution Through the OODA Loop

Our environment shapes our actions in ways that are not obvious, until we make a conscious effort to step outside the box. You will probably agree that it is plausible that our experiences and our environment influences the strategic choices we make. Sounds reasonable, even if it is a rather generic statement. There is a strategic model that incorporates this idea, the OODA loop . Look and behold the OODA loop in all its gory complexity: The OODA loop is originally a military strategic concept created by U.S. Air Force Colonel John Boyd. Some experts consider Boyd to be the greatest military genius of the past two thousand years. Like Sun Tzu and Musashi, his ideas have been applied to business strategy as well as military strategy. Boyd developed a strategic model that is called Maneuver Warfare. (Boyd did not use this name himself. He called it Maneuver Conflict.) The OODA loop isn't prescriptive in the way the PDCA/PDSA, TOC Focusing Steps, or Test-Driven Design loops are prescr