More Tips for surviving the market meltdown

Christopher Lochhead, the retired chief marketing officer at Scient and Mercury guest blogged in Dan Farber's blog about Tips for surviving the market meltdown. Here is a quote:

Downturns are the best time to take market share. Most companies overreact. They get too conservative. They also forget that they are not the victims of the market.

I agree, especially with the last part. You are not victims!

Be creative! Find out what options are available, then do it!