Wednesday, June 11, 2008
Strategic Principles - Apple, iPhone and John Boyd's Maneuver Conflict
Time to scratch the webcast itch again. This time I am talking about principles of business strategy.
Some time ago, I Googled out more about Apple's iPhone strategy. More than a million hits, yet I found nothing about the strategic principles Apple uses.
As it turns out, almost every move Apple makes can be interpreted in terms of Maneuver Conflict, a military strategic doctrine created by the late col. John Boyd, U.S. Air Force.
Boyd's ideas has had tremendous impact on military strategic thinking the past twenty years. His ideas are slowly trickling over into the business community.
There will be more videos on Boyd's ideas, and on Strategic Navigation, a business strategy method that combines Boyd's Maneuver Conflict and The Theory Of Constraints.