Monday, March 11, 2013

Workshops: Values to Vision and Strategic Principles

I am announcing four workshops in Stockholm and Gothenburg.

Each workshop is limited to twelve people, and the first workshop is in just five weeks, so if you are interested in gaining an advantage over your competition, sign up now:



Why should you care about having a clear vision?

A vision is a guiding light:

The vision helps you establish a connection with your customers, it attracts the right people to your company, it sets a course to follow when developing strategy and tactics.

And yet, most companies have vision statements that are bland, uninspiring, and to be frank, not very useful.

In the workshop you will learn how to build a vision guided by your own values. You will learn how to use your values and your vision to shape your mission. And, you will learn how to create a Goal Map, a simple picture that explains your vision, and the intermediate goals necessary to achieve it.

A Goal Map is a great tool for explaining your vision, and setting a course for your organization. More than that, you can use it to define the behaviors necessary for success.

Why should you care about strategic principles?

Strategy is about setting goals, and achieving them. There is a simple set of principles that are common to all kinds of strategy: In business, war, love, games.

Unfortunately, a strategy developed without understanding the principles, will often cause more harm than good. Quite often, even large companies, confuse strategy and tactics. The result is often a gigantic  Powerpoint stack, full of lofty statements and wishful thinking, but of little practical use.

The business strategy workshop will clearly define what strategy is, and give you:

  • A simple tool you can use to develop good strategies, and find the flaws in bad ones
  • Six strategic principles common to all strategy development
  • Cheng/Ch'i, a Chinese principle for developing strategies for business, war, and love
And there is more of course. Check the links above for more information.